5 Reasons to Use Social Media to Find Your Next Job

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Social media is good for more than just communicating with friends and sharing the latest viral video. If you are searching for a new job, social media can be a vital component of your job search.

Here are some reasons why you should be perusing the social networks to find your next job:

1. Employers are using social media to post jobs (and it’s working!)— Social media is an inexpensive and easy way to get the word out about job openings. That is why an increasing amount of employers are turning to social networks to promote their job postings. Even if they post jobs on their website, using social media can provide additional exposure to a larger pool of potential applicants. In addition to streamlining the recruiting process, employers are also seeing an improvement in both candidate quality and quantity by using social media.

2. The jobs can come to you— Job searching can be tough and time-consuming. Using social media can make searching for a new job easy by allowing the job opportunities to come to you. Instead of scanning countless websites, you can follow employers that you are interested in and then you will see when they have openings. If you are a busy person, but still manage to log onto Facebook or LinkedIn regularly, this can be a timesaver. Also, if you let your family and friends know that you are looking for a job, they may forward a potential opportunity that you may be interested in.

3. You can receive job openings tailored to you— If you have a LinkedIn account and have filled in your profile, you will be notified of current job openings that match your experience level and career goals. Once again, this is a serious timesaver over searching all of the job boards or individual employer websites. These jobs will be posted in your account and can be emailed to you on a regular basis.

4. Using social media can make you (or break you)— There is a new term in the hiring world: social recruiting. An increasing amount of recruiters and human resources professionals are utilizing social recruiting, which means that they are looking for potential candidates on social networking platforms. They do this by posting their job opportunities on social media, but also by using keywords and searching profiles to find candidates that may fit the job criteria.

Social recruiting is especially attractive to employers because they may be able to find promising passive candidates. Passive candidates are individuals who are not necessarily looking for a job currently, but may be interested if a specific attractive opportunity presents itself. This means that simply by being on social networks, a recruiting or hiring professional may find out about you and offer you the opportunity to apply for a job.

The practice of social recruiting can be a blessing or curse depending on your online presence. If you want to be considered for jobs, it is best to have a well-manicured social media presence devoid of questionable photos, posts, and associations that may scare recruiters away. Particularly if you are interested in a criminal justice career, employers may ask for your social media accounts to review your online activity. Inappropriate online activity can be grounds for removal from consideration. Alternatively, as the popularity of social networking increases, employers may also cast a suspicious eye towards someone that lacks any online presence.

5. Social media savvy can become an employable skill— Even if you are not looking for a communications or social media management position, employers appreciate a candidate that has some working knowledge about how to use social media appropriately. Being social media savvy may become a selling point that provides you with an advantage over other candidates. Social networking has become an important part of business communications, so the ability to use popular social media platforms can indicate that you are a person who educates themselves on current practices.

Social media is making the process of hiring easier for both employers and job seekers. When used correctly, social networking can allow you to find the ideal employment opportunity with less effort. It can also allow you to demonstrate your worth as a viable candidate. For access to nationwide job postings, don’t forget to follow us on Twitter, ‘Like’ us on Facebook , and join our LinkedIn group.

Do you find social media to be a help or hindrance in your job search? Why do you say that?

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